Product
Let’s talk!
What it’s like to join a primary research discussion on PSi
It’s just like joining a normal, human conversation
But with a lot of science behind the scenes
PSi is the only voice-based primary research platform
People use their own real voices — no video — to develop new insights and deliver collective intelligence.
PSi uses a unique method to place participants into a series of small, synchronised breakout groups to discuss the best way to answer your question.
Not to be confused with a chat room or an internet forum, PSi is an intelligently-designed primary research platform that fosters consensus-building through carefully facilitated live conversations.
Eliminating social biases
PSi is designed so that social biases like herding, groupthink, and overconfidence are reduced. Based on group psychology, PSi helps you find the signal in the noise.
With PSi, you can avoid skewed results and start making the right decisions sooner.
- Join
Join a
discussionParticipants join a discussion and can even build a profile, providing key demographic information. Participation can be anonymous to reduce barriers to engagement.
- Share
Share your
insightsParticipants respond to your question independently, helping you crowdsource all of the possible answers and opinions.
- Discuss
Discuss ideas
in small groupsParticipants discuss in breakout rooms the ideas, exchanging their thoughts and reactions. Ideas with more support move to the next round.
- Insights
Ideas become
insightsParticipants are reshuffled into new groups to talk with new people. By focusing the conversation on ideas with greater support, PSi helps build a consensus, delivering actionable insights that support your decision-making.
- Safety
Safety first
Need to set safety parameters? Real-time AI-based language analysis helps detect offensive language sooner, so you’re always in control of the conversation. Participants can also flag people they think are being harmful or offensive.
